A CustomerIK session
Customer is King.
Context is Kingmaker.
Real accounts, real numbers, and what changes once Braze can see what a customer is worth.
A campaign can only act on what is on the profile. In most accounts the profile knows almost nothing about the person receiving the message. Everything that would change that is sitting in the warehouse.
Register
Wednesday 26 August, 13:30 GST / 17:30 SGT. The Meet link and a calendar hold arrive as soon as you register.
You are registered.
A calendar invite with the Google Meet link is on its way, plus a confirmation email. If neither arrives in a few minutes, check spam and then email us.
Who this is for
Account Executives
When a deal caps out below the opportunity, this is what the cap is made of, and how to reframe what the licence is for.
Account Managers
How an account gets to a contribution number a CFO accepts, so the renewal is argued on evidence rather than belief.
Customer Success Managers
Why a programme plateaus after two or three strong quarters, and why that is almost never a creative problem.
What to expect
What sits on a customer profile today, and what sits on it once the warehouse is connected.
Real accounts, with the numbers. What was broken, what got built, what moved.
Five stages from fragmented to autonomous, and how to place an account on them honestly.
Six questions for your next customer call, and what to listen for in the answer.
Wednesday 26 August, 13:30 GST / 17:30 SGT.
45 minutes. Recording sent to everyone who registers.